In previous Time To Wins I’ve highlighted storytelling through our customers’ messages and how to tell your story through your “elevator speech“. When you’re selling to customers, another important form of storytelling is success stories or evidence […]
A few weeks ago, we talked about helping your customers clarify their story. What about your story? Your ability to clearly deliver your “elevator speech” to a potential customer can be difference […]
Josh Yudin, Founder of the Academy of Marketing, says that the best way to make more and bigger sales in marketing is to bring order out of chaos for your customers. The way to do […]
The goal of sales and marketing is to form great relationships and partnerships with our customers. Today I want to highlight one that started 14 years ago yesterday. On July […]
Throughout our life and our careers, we form various habits that are incorporated into our daily routine and make us more productive and effective. What if you didn’t form those habits? What if today was day one […]
Most of us have seen or heard that AI (Artificial Intelligence) is going to take over everything, including most purchasing decisions. In simple terms, this means that decisions are being made by a machine or software that is programmed […]
Last post I discussed giving simple answers to current and future customers and not trying to be the smartest person in the room. But what do you do when the customer is telling you […]
Often in sales and in management, we feel like we’re supposed to have all the answers and effectively be the smartest person in the room. Although sometimes it is not conscious, […]
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