Our Story

It all started with a dream to own a sports talk station…

Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change).

This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners.

Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers.

In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN’s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers’ desire for ESPN’s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint.

Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we’ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.


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GKB encourages its team to pursue new growth opportunities and is continually developing new training and mentorship programs. Additionally, each office enjoys planning and attending various team building events and activities – from a city-wide scavenger hunt to Saturday flag football leagues – because when you work as hard as we do, why not work hard with your friends?

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