Time to Win

What started as a brief email, Time to Win has developed into a thought-provoking newsletter that touches on the principles of sales, management and business leadership. When it hits teammates’ inboxes early Monday morning as they sip their coffee and prep for the week, it inspires them with stories, advice, and tasks of how they can win today and every day moving forward — and we hope it does the same for you. Winning at GKB isn’t about our success, it’s about our advertising partners, fans and teammates achieving success.


About the Author

Sam PinesSam Pines is a Vice President, Partner and Thought Leader at Good Karma Brands (GKB), which is primarily a media and marketing company with expertise in leveraging the power of sports to build brands. GKB utilizes their partnership with ESPN with radio affiliates across the country and as a digital advertising liaison to bring local advertisers customized solutions within and around the best brand in sports. Sam began his career at GKB in 2000, joining founder and CEO Craig Karmazin and four other partners of GKB, after leaving his career at accounting firm Arthur Andersen. He moved to Cleveland in 2006, and now spends his day managing the ESPN Cleveland team, brainstorming GKB’s next big move, serving as a board member on Greater Cleveland Sports Commission, Autism Speaks and Folds of Honor (just to name a few), and spending time with his wife Deborah and daughters Ellie and Zoey.

No Budget No Problem

It is an interesting time of year for B2B salespeople because many of your current and future customers will say either… My budget is spent for 2021…meaning I have no […]

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Know Your Success Stories

In previous Time To Wins I’ve highlighted storytelling through our customers’ messages and how to tell your story through your “elevator speech“. When you’re selling to customers, another important form of storytelling is success stories or evidence […]

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Know Your Message

A few weeks ago, we talked about helping your customers clarify their story. What about your story?  Your ability to clearly deliver your “elevator speech” to a potential customer can be difference […]

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GKB Week

Last week, we celebrated Good Karma Brands 24th anniversary. Every year for one week in late August, GKB Week, we celebrate what makes GKB special with our teammates. We take pride in our […]

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Clarifying Message

Josh Yudin, Founder of the Academy of Marketing, says that the best way to make more and bigger sales in marketing is to bring order out of chaos for your customers.  The way to do […]

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Gold Standard Partnership

The goal of sales and marketing is to form great relationships and partnerships with our customers. Today I want to highlight one that started 14 years ago yesterday. On July […]

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