Time to Win

What started as a brief email, Time to Win has developed into a thought-provoking newsletter that touches on the principles of sales, management and business leadership. When it hits teammates’ inboxes early Monday morning as they sip their coffee and prep for the week, it inspires them with stories, advice, and tasks of how they can win today and every day moving forward — and we hope it does the same for you. Winning at GKB isn’t about our success, it’s about our advertising partners, fans and teammates achieving success.


About the Author

Sam PinesSam Pines is a Vice President, Partner and Thought Leader at Good Karma Brands (GKB), which is primarily a media and marketing company with expertise in leveraging the power of sports to build brands. GKB utilizes their partnership with ESPN with affiliates across the country and as a digital advertising liaison to bring local advertisers customized solutions within and around the best brand in sports. Sam began his career at GKB in 2000, joining founder and CEO Craig Karmazin and four other partners of GKB, after leaving his career at accounting firm Arthur Andersen. From 2006 until the spring of 2022, Sam managed the Cleveland market, before moving the Los Angeles where in March, he began as the station’s market manager. ESPN Los Angeles is the Home of the Angels, Lakers, LAFC, and the Rams. He enjoys spending his free time with his wife Deborah and daughters Ellie and Zoey.

Default Settings

I saw a great post about our “default settings” from Bob Burg (one of my favorite authors).  Here is the post.  Burg defines our default settings as: “Whenever a situation […]

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Invite Them In

Every month at GKB, we hold two companywide content calls where content creators across markets have the opportunity to share highlights or ways to improve the consumption of our content.  […]

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The Gut Punch

In December, I posted about the importance of having a strategy on how you are going to be successful in the upcoming year.  Most people in sales do some sort […]

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Our Message Advantage

This Time To Win, I want to focus on how successful marketers create winning campaigns.  It doesn’t matter if you are in the B to C space or B to […]

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Enterprise Planning

As we look out onto 2025, I was thinking about quote a quote from my dad, Gary Pines, about sales: “Being a sales professional is about making friends in an […]

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