The Buffalo Bills are launching a new, team-owned Buffalo Bills Radio Network beginning with the upcoming NFL season. As part of this initiative, the Bills are working with Good Karma Brands, a media and marketing company with deep expertise in sports audio and local market activation, to design and build a best-in-class distribution platform.
We are inviting select radio stations to submit proposals to become an affiliate of the network.
This RFP is intended to gather information on your station’s ability to effectively distribute Buffalo Bills programming within your market. Our goal is to establish long-term partnerships that maximize reach, fan engagement, and commercial opportunity for both parties.
Network Programming Included
- All Buffalo Bills game broadcasts (preseason, regular season, and postseason, as applicable), including approximately four (4) hours of combined network pregame and postgame programming
- One Bills Live, a year-round, two-hour weekday studio show
Local Affiliate Benefits
Game Broadcast Inventory (per game):
- (50) local :30 units
- Pregame: 12
- In-Game/Halftime: 26
- Postgame: 12
- (8) local :10 units
- Pregame: 2
- Halftime: 2
- Postgame: 4
Shoulder Programming:
- (28) local :30 units per episode of One Bills Live
Additional Benefits:
- Use of Buffalo Bills Radio Network branding, imaging, and promotional assets (does not include pass-through rights to advertisers)
- Team-provided sales materials and sponsorship assets
- Inclusion across Bills-owned platforms (website, app, coverage maps, etc.)
- Access to select hospitality and experiential opportunities to support sales and marketing efforts
Commercial Exclusivity & Competitive Considerations
- Category exclusivity will be reserved only for the naming rights sponsor of Highmark Stadium
- This exclusivity applies to in-game inventory only and does not extend to pregame or postgame programming
Proposal Submission
Submissions accepted through 4/3
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