Club Good Karma FAQ’s



What is Club Good Karma (CGK) and why does it exist?
Club Good Karma was created to reward you for your commitment, loyalty, and trust in allowing us the opportunity to fulfill your marketing goals and objectives.

Who is my main contact for Club Good Karma?
Our Director of Partner Stewardship, Liz Steward (based on her name she was born for this role) will be the go-to for all your Club Good Karma questions and needs. You can reach her via email at [email protected]. Your GKB Marketing Consultant will continue to be involved in all aspects of your partnership.

How do I earn rewards?
Rewards are earned based on your investment each calendar year.

What are the rewards?
Rewards come in two forms: Karma Points and Bonus Media. Every dollar of your investment with GKB will earn both types of rewards.

What’s the difference between Karma Points and Bonus Media?
Karma Points can be redeemed in a variety of ways, from travel, tickets, or gift cards to social media takeovers and unique sponsorship opportunities. Bonus media can be used for enhanced exposure across traditional assets, like recorded commercials.

How do I know what rewards I’ve earned?
You will receive a monthly statement via email, which will detail how many Karma Points and how much Bonus Media you have remaining, as well as a bank of opportunities for which you are eligible. Here’s a link to the different levels of Club Good Karma and how rewards are calculated.

How do I know if I qualified for a new level of CGK?
Once you hit a new threshold for CGK, Liz Steward will notify you and you’ll see the changes on your monthly statement.

When can I redeem my Karma Points?
You are welcome to start redeeming points immediately provided you are in good standing. Rewards Points do not expire.

How do I redeem my Karma Points?
Reach out to Liz Steward ([email protected]) who will take you through the menu of options available and help ensure all aspects of the process are completed.

When can I redeem my Bonus Media?
a. You will receive bonus media at a percentage of your overall investment, which you can use in the following calendar year. Media earned in 2019 can be redeemed immediately. Media earned in 2020 will be available in January 2021. Bonus Media expires at the end of the calendar year after it is earned. Ex: Bonus media earned in 2019/2020 will expire at the end of 2021.
b. During the first week of January each year, you will receive a statement detailing the bonus media earned the previous calendar year. You can then start to redeem that media.

How do I redeem my Bonus Media?
a. To redeem your bonus media, reach out to your ESPN Chicago Marketing Consultant.
b. All bonus media is subject to availability.

If you have additional questions about Club Good Karma, please reach out to Liz Steward at [email protected] or 217-652-4916.